Whatever happens this season and the next matters as the league ultimately signs off on a new TV deal in 2023. Keys to the offseason: Free agency, draft plans for Bruins, Avs, other eliminated teams, 10 fantasy football breakout players for 2023, What's going on at Colorado? Demographic audience analysis includes age, gender, religion, ethnic background, class, sexual orientation, occupation, education, group membership, and countless other categories. The first men's professional soccer league, the North American Soccer League (NASL), existed from 1968 to 1985 and was followed by Major League Soccer in 1996. In fact, with almost every other major sports league in the United States put on ice over the early part of the summer this was a chance for MLS to dominate the airwaves. The Institute for Diversity and Ethics in Sport (TIDES) at the University of Central Florida released its annual Major League Soccer (MLS) Racial and Gender Report Card (RGRC) on Wednesday. liability for the information given being complete or correct. The NFL did not respond to a request for comment on whether it considered fan demographics when formulating its approach to social justice. The question of whether or not members of the Dallas Cowboys will kneel during the national anthem in protest of racial inequality is turning into one of the biggest storylines of the NFL seasons opening weekend. The average TV audience for the tournament charted at 226,000 per game (not counting streaming and Spanish-language viewership), a figure lower than the leagues average TV audience for the 2019 season as a whole (260,000). My general expectation is that leagues will make more money in each subsequent media rights deal, even if ratings decline, he said. MLS Fans Think of Major League Soccer fans as the departure from the norm. NBA teams account for the 18 most diverse fan bases in the four major sports. A new report from Sports Business Journal has the median age of UFC television viewers pegged at 49 years old. The league has long suffered from TV ratings malaise while stadium attendance, leading up to the pandemic, had been trending upward. These figures, however, cant mask how MLS has long struggled to get a grip on TV. When defining demographic audience analysis, we cannot ignore that audience demographics exist outside of business and marketing. The problem is, with most analytics tools, you can only measure your own stats, which leaves you nothing to compare to. The best of the best: the portal for top lists & rankings: Strategy and business building for the data-driven economy: FIFA World Ranking: top male soccer teams 2022, FIFA World Ranking: top female soccer teams 2022, Major League Soccer (MLS) Cup winners 2021, North American sports market size 2009-2023, North America sports market size from 2009 to 2023 (in billion U.S. dollars)*, Forecast: revenue sports teams and clubs US 2008-2020, Revenue of sports teams and clubs (NAICS 711211) in United States from 2008 to 2020 (in million U.S. dollars), Average player salary in the sports industry by league 2019/20, Average annual player salary in the sports industry in 2019/20, by league (in million U.S. dollars), Major League Soccer championship titles as of 2021, by team, Interest level in Major League Soccer in the U.S. 2022, by age, Level of interest in Major League Soccer in the United States as of May 2022, by age, MLS level of interest in the U.S. 2022, by gender, Level of interest in Major League Soccer in the United States as of May 2022, by gender, Participants in team sports in the U.S. 2013-2021, Share of people who take part in team sports in the United States from 2013 to 2021, Share of participants in regular kids' team sports in the U.S. 2020, Share of children aged 6 to 12 who play a team sport regularly in the United States from 2011 to 2020, Share of Canadian MLS fans in 2021, by team, Share of fans of Major League Soccer (MLS) in Canada as of January 2021, by team, Most valuable Major League Soccer (MLS) teams in 2023 (in million U.S. dollars), Major League Soccer (MLS) teams with the highest annual revenue in 2022 (in million U.S. dollars), Average attendance of major soccer leagues around the world 2021/22, Major soccer leagues worldwide ranked by average per game attendance in 2021/22, Leading MLS clubs 2023, by average attendance, Average matchday attendances of Major League Soccer (MLS) clubs in 2023, Total home attendance of Major League Soccer clubs in North America 2021, Major League Soccer teams ranked by total attendance in 2021 (in 1,000s), Average player salary in MLS by team 2022, Average player salary in Major League Soccer by team in 2022 (in thousand U.S. dollars), Leading MLS players 2022, by annual salary, Highest paid Major League Soccer (MLS) players in 2022 (in million U.S. dollars), Player expenses (payroll) of New York Red Bulls 2022, New York Red Bulls player salaries/compensation in 2022 (in 1,000 U.S. dollars), Player expenses (payroll) of New York City FC 2021, New York City FC player salaries/compensation in 2021 (in 1,000 U.S. dollars), Player expenses (payroll) of D.C. United 2022, D.C. United player salaries/compensation in 2022 (in 1,000 U.S. dollars), Player expenses (payroll) of LA Galaxy (MLS) 2022, LA Galaxy player salaries/compensation in 2022 (in 1,000 U.S. dollars), Player expenses (payroll) of Houston Dynamo 2022, Houston Dynamo player salaries/compensation in 2022 (in 1,000 U.S. dollars), Player expenses (payroll) of New England Revolution 2022, New England Revolution player salaries/compensation in 2022 (in 1,000 U.S. dollars), Player expenses (payroll) of Orlando City SC 2022, Orlando City SC player salaries/compensation in 2022 (in 1,000 U.S. dollars), Player expenses (payroll) of Philadelphia Union 2022, Philadelphia Union player salaries/compensation in 2022 (in 1,000 U.S. dollars), Player expenses (payroll) of Sporting Kansas City 2022, Sporting Kansas City player salaries/compensation in 2022 (in 1,000 U.S. dollars), Player expenses (payroll) of Portland Timbers 2022, Portland Timbers player salaries/compensation in 2022 (in 1,000 U.S. dollars), Player expenses (payroll) of Montreal Impact 2022, Montreal Impact player salaries/compensation in 2022 (in 1,000 U.S. dollars), Player expenses (payroll) of Chicago Fire 2022, Chicago Fire player salaries/compensation in 2022 (in 1,000 U.S. dollars), Player expenses (payroll) of Columbus Crew SC 2022, Columbus Crew SC player salaries/compensation in 2022 (in 1,000 U.S. dollars), Player expenses (payroll) of Real Salt Lake 2022, Real Salt Lake player salaries/compensation in 2022 (in 1,000 U.S. dollars), Player expenses (payroll) of Vancouver Whitecaps FC 2022, Vancouver Whitecaps FC player salaries/compensation in 2022 (in 1,000 U.S. dollars), Player expenses (payroll) of Toronto FC 2022, Toronto FC player salaries/compensation in 2022 (in 1,000 U.S. dollars), Player expenses (payroll) of San Jose Earthquakes 2022, San Jose Earthquakes player salaries/compensation in 2022 (in 1,000 U.S. dollars), Player expenses (payroll) of Colorado Rapids 2022, Colorado Rapids player salaries/compensation in 2022 (in 1,000 U.S. dollars), Player expenses (payroll) of Seattle Sounders FC 2022, Seattle Sounders FC player salaries/compensation in 2022 (in 1,000 U.S. dollars), Player expenses (payroll) of FC Dallas 2022, FC Dallas player salaries/compensation in 2022 (in 1,000 U.S. dollars). Currently, you are using a shared account. RT @thetoyman1: Fox News Loses More Than HALF Its Audience In Key Demographic Following Tucker Carlson's Departure - 'Have You Stopped Tuning In?' - DC Enquirer 29 Apr 2023 10:39:01 How MLS embraced Latinos: 'We view the Hispanic market as part of our This was followed by . Lapchick also directs UCF's Institute for Diversity and Ethics in Sport, is the author of 17 books and the annual Racial and Gender Report Card, and is the president of the Institute for Sport and Social Justice. The data which was collected from June 2019 into March 2020 among more than 400,000 fans of a team in the NFL, MLB, NBA or NHL shows that Cowboys fans are more likely than fans of the average NFL team fan to identify as Republican and, therefore, are more likely to oppose kneeling during the anthem as a form of protest. The Los Angeles Chargers, Oakland Raiders (who have since moved to Las Vegas), Baltimore Ravens, New York Jets, Los Angeles Rams and Arizona Cardinals have the most racially diverse fan bases in the NFL. We are happy to help. Lets take a look at the main audience demographic data and why they are important: Age influences cultural expectations, language preferences, and even the best place your audience can be reached. (Intuitively, most teams located in racially diverse markets such as Los Angeles or New York generally have greater racial diversity among their fans.). data than referenced in the text. Fox News Tonight also took a hit in the key news demographic of adults 25-54: . Ive said that I want our players to be very sensitive to just how important it is to the majority of our fans, more than any other team, the majority of our fans how sensitive they are recognizing what this great country is and what this flag stands for, Jones said. As a demographic, MLS fans are the youngest professional sports fans and the most likely to stream content. The current TV rights package with ESPN, Fox and Univision is valued at a combined $720m over eight years with the deal up for renegotiation in 2022. Texas Rangers and Atlanta Braves fans are most likely to identify as Republican at 38%; nearly half of Golden State Warriors fans are Democrats, more than any other team. Below I've compiled a list of the most common demographics of your audience to know. Despite all this, MLSs viewing figures over July and August left some underwhelmed. At 1.06, second-ranked Los Angeles was the top . Chart. Morning Consult kicks off our coverage with stories on the demographics of U.S. soccer fans, where that fandom is headed and how sponsors are navigating this years controversial tournament. One of MLSs greatest strengths as a central organisation has been its ability to stay nimble in its pursuit of a younger, more diverse demographic. Available: https://www.statista.com/statistics/1097591/mls-level-of-interest-ethnicity/, Level of interest in Major League Soccer in the United States as of May 2022, by ethnicity, Available to download in PNG, PDF, XLS format, Brand value of top soccer clubs worldwide 2022, Average attendance of major soccer leagues around the world 2021/22, Outdoor soccer participation in the U.S. 2011-2021, Participants in indoor soccer in the U.S. from 2006 to 2018, Soccer participation in U.S. high schools 2010-2022, by gender, Share of participants in kids soccer in the U.S. 2020, Annual spend on children's soccer in the U.S. 2019, Wholesale sales of soccer team uniforms in the U.S. 2007-2021, Wholesale sales of soccer equipment in the U.S. 2007-2021, Soccer interest levels in the U.S. 2020, by age, Interest in MLS by ethnicity in the U.S. 2022, Women's World Cup Final viewership in the U.S. 2019, Women's World Cup interest levels in the U.S. 2019, Importance of crowd attendance for watching soccer on TV in the U.S. 2020, Leading MLS clubs 2022, by operating income, Leading MLS clubs 2023, by average attendance, Leading MLS players 2022, by annual salary, Average number of MLS TV viewers in the U.S 2012-2021, Leading goal scorers for the USMNT in soccer 1916-2023, Leading goal scorers for the USWNT in soccer 1985-2023, USMNT & USWNT potential average earnings per player 2019, U.S. Soccer Federation employee salaries 2018, MLS level of interest in the U.S. 2022, by gender, Interest level in Major League Soccer in the U.S. 2022, by age, MLS jersey sponsorship revenue in North America 2017, Soccer sponsorship in North America: most active industries 2017, Soccer sponsorship spending in North America 2017, Most active soccer sponsorship brands in North America 2017, Television viewership of the MLS regular season in 2012 and 2013, Major League Soccer (MLS) Cup winners 2021, Share of Americans who follow the MLS in the U.S. 2021, by generation, Average TV viewership in the U.S. of selected soccer games 2016, Women's World Cup viewership in the U.S. 2015, Live soccer programming in the U.S. 2015, by network, Women's World Cup interest levels in the U.S. 2019, by ethnicity, Most popular soccer tournaments in Singapore, Find your information in our database containing over 20,000 reports. They have invested in a closed circuit. How Major League Soccer Is Closing The Gap With The Big Four - Forbes This is in part because of the number of assistant coaches of color (46.4%) who are being mentored and promoted into head-coaching positions. MLS has a unique demographic profile, boasting the youngest audience of any US sports league a Gilt Edge Soccer Marketing Fan Insights survey conducted in 2020 pegged 70% of US soccer fans being under 40 years old and, according to MLS themselves, a "very tech-savvy digitally-native fanbase. Survey conducted April 1-4, 2022, among a representative sample of 1,529 self-identified sports fans and 708 soccer fans, with unweighted margins of error of +/-3 and +/-4 percentage points, respectively. Demographics: MLB fans are slightly older than football fans (16% more likely to be aged 56-60), slightly wealthier (22% more likely to make between $150-$250k), and even more Male skewing than our NFL and NCAA football fans (48% more likely to be a Male). The NHL and Major League Baseball face those same contingencies, he said. MLBs approach to social justice in recent months has been something of a mixed bag. I have been troubled by the fact that most women's leagues and tournaments are prefaced with "Women's" (such as Women's World Cup, Women's Final Four and Women's National Basketball Association), while men's sports leagues and tournaments are not prefaced with "Men's." Psychological audience analysis is the third category of audience analysis and focuses on attitudes, beliefs, and values. In 2018, the largest racial category for players in MLB was Latino at 29.5%, but only 10% of the head coaches were Latino. The April 17 Los Angeles FC versus Austin FC game averaged a 0.24 rating, equal to 485,000 viewers, on Fox. 46% of the average NBA teams fans are white, compared to 61% for the average NHL team. MLS, in turn, has 25.0% of its head coaches reported as being Latino. MLS is a league that is growing but does also lose money. Alex Silvermanpreviously worked at Morning Consult as a reporter covering the business of sports. According to ESPN, MLS games on ESPN and ESPN2 have delivered an average audience of 312,000 viewers (227,000 household impressions), compared to 235,000 viewers and 158,000 household impressions . Diversity and inclusion is a business imperative. statistic alerts) please log in with your personal account. MLS is a leader in providing an inclusive environment for its players and has a strong pipeline of diverse coaches that should continue to create a diverse environment. Does everyone, regardless of race or gender, have a chance to score a goal or operate the business of professional soccer?" Charles Boehm has newly announced US Soccer Federation sporting director Matt Crockers comments from a media roundtable earlier this week. Get the latest business insights from Dun & Bradstreet. The mid-season tournament, designed to keep the league rolling during the Covid-19 pandemic, was by its very nature a TV product right down to its hosting at the ESPN Wide World of Sports complex in Orlando, Florida. No other U.S. men's professional league can come close to this ratio of players and head coaches of color. The need for revenue will be able to satisfy all the things that all of our critics and all of our supporters want, he said at the time. Here are two ways you can get started with Similarweb today! Promotion and relegation, the creation of a true soccer pyramid, could also move MLS into a new era, but those franchise owners who have paid hundreds of millions for a seat at the top table might not take too kindly to being shunted down to the kids table. A buyer persona is a profile of a typical customer based on real data. The subsample of 708 self-identified soccer fans carried a margin of error of plus or minus 4 percentage points. Newly released Morning Consult Brand Intelligence data on the racial and political makeup of each major U.S. sports teams supporters defined as those with a very favorable view of that team doesnt completely support his assertion that Cowboys more than any other team are likely to disagree with potential player protests, but it does indicate Cowboys fans might be less receptive than fans of the average NFL team. For example, the image below shows that asos.com has 72.7% of the market share in Australia compared to competitors zara.com, hm.com, and bershka.com. Most Super Bowl wins by NFL team 1967-2023, Average ticket price in the NFL by team 2021, Athletic footwear global market share by company 2015, Health & Fitness Clubs - Statistics & Facts, Sporting goods industry in the U.S. - statistics & facts, Profit from additional features with an Employee Account. Soccer Fans Are Younger, More Diverse Than General Sports Fans. MLS needs the TV boost and the revenues that come with these deals. During last summers MLS is Back Tournament, ESPN displayed virtual advertising along the sidelines, walls, and on the field. Alex Morgan, the 2018 U.S. Soccer Female Player of the Year, the 2019 CONCACAF Female Player of the Year, captain of the U.S. Women's National Team and 2019 World Cup champion, was recently named to Time magazine's most influential people of 2019 list. Shaun Anderson, an assistant professor at Loyola Marymount University who focuses on how sports properties utilize their platform to engage in social justice initiatives, recognizes the change in tone, but doesnt believe the NFL will be a leader in advocating for change. Three NHL teams have a larger share of Republican fans than Democratic fans the Nashville Predators, Vegas Golden Knights and Dallas Stars while another five teams fans are evenly split between the two parties. An insurance provider, for example, may measure the average number of cars per household in a target location and compare it with the rate of car thefts to assess the potential for car insurance sales. Soccer also had the most diverse fan base, with 40% being fans of color. Statista. (Chris Coduto/Getty Images). More than half of respondents who identified as soccer fans were under the age of 45 (54%), a greater share than than any of the other sports included in the survey, including the NBA (51%), NFL (46%), college basketball (46%), tennis (46%), NHL (44%), MLB (43%) and golf (40%). This information is often used by writers, businesses, and marketers. Austin, Charlotte, Sacramento and St Louis will all welcome MLS fans as expansion locations over the next three years, but recent trends suggest the league shouldnt expect any significant uptick in its TV audience. (Prior research suggests that soccer as a catch-all term rates higher than any individual soccer league, such as MLS or the English Premier League.). To use individual functions (e.g., mark statistics as favourites, set Related stories: Qatar World Cup Poses Unprecedented Challenges in Soccers Quest to Capture Americas Attention | How Blue-Chip Sponsors Are Approaching the Very Messy Qatar World Cup. Information about your competitors audience can help you refine your audience targeting and adapt your marketing efforts and growth strategy accordingly. She recognizes that she is a role model for young women who aspire to have the same opportunity to chase their dreams, and she wants the sport to develop more role models. Explore what consumers are watching, playing and listening to around the world. NFL Commissioner Roger Goodell in recent months has changed his tune with regard to on-field protest of racial inequality and police brutality, and the league has introduced a slew of gameday initiatives aimed at raising awareness. Learning from your competition can help you find out what works for your audience and what doesnt. This works out at $90m a season, meaning MLS isnt even the most lucrative soccer league in the United States - NBC pays $166m annually to broadcast the Premier League. It is played in more countries and by more people than any other sport. Are you interested in testing our business solutions? The USMNT connection with four USL clubs in the third round of the 2023 US Open Cup, US Soccer sporting director Matt Crocker outlines the scope for the whole ecosystem, CJ Sapong gives Toronto another way to focus its attack. showed that slightly more than half believe sports properties have a responsibility to use their influence to affect political and cultural issues. With the youngest audience in professional sports, we are uniquely positioned to deliver content in an always on or anywhere, anytime environment, Alfano said. What does demographic audience analysis include? indicated many young soccer fans are passing their affinity for the sport down to their Generation Alpha children (those born from 2013 to 2017). World Cup Demographics The NHL audience is the richest of all professional sports. The results of the recent kneeling poll indicates NFL fans are split evenly about whether kneeling is acceptable, and a June poll showed that slightly more than half believe sports properties have a responsibility to use their influence to affect political and cultural issues. The highlight will be a doubleheader, ABCs first-ever in network history, on May 9. Garber, MLS president JoAnn Neale and their team at MLS have my respect and admiration for the diversity and inclusion initiatives they have developed. Jason Davis highlights Torontos deadline day trade with Nashville for CJ Sapong and what it might mean for how Toronto focuses its offense. The NHL was the lone U.S.-based sports league to play its full slate of games that night. Those numbers prompted Garber to say that the leagues TV package is upside down compared to all the other leagues.. Directly accessible data for 170 industries from 50 countries and over 1 million facts: Get quick analyses with our professional research service. At 40 percent, the average MLB team has a smaller share of nonwhite fans than the NBA and NFL, and is within a percentage point of the average NHL team. U.S. Soccer Fans Are Younger, More Diverse Than Fans of Other Sports Heading into the World Cup later this year, new Morning Consult research illustrates that while the sport has yet to catch up to the countrys most popular pastimes, its long-promised future is still on the horizon. MLS improved its racial hiring grade with its highest score (93.9) in the past 15 years. The women's World Cup was not an official event until 1991. By Clemente Lisi NEW YORK, NY (Apr 26, 2021) US Soccer Players Soccer has grown in immense popularity in this country over the last few decades thanks to a confluence of factors. Privacy notice | Terms of use | Do not sell or share my personal informationNielsen Marketing Cloud Privacy Statement, ICP17078252 | 44010402001179 | . It does more than provide role models for aspiring young women and girls. While MLS has grown in-person attendance to more than 20,000 per game and expanded to 29 markets, its TV viewership has suffered in part due to competition with other leagues. But I would say that we are guided by our values in the things that we do.. It is highlighted by the quadrennial FIFA Men's and Women's World Cup tournaments that feature the most talented national teams and athletes. Depending on your business, youll analyze additional demographic information. Clemente Lisi is a regular contributor to US Soccer Players. The game was also most popular among Americans 16 to 24 years old (55%), followed by adults between 25 and 34 years old (50%). It helps to cement in society's collective consciousness the valuable role each gender plays and the benefits that accrue to all.". In the NBA or the NFL, for example, there are opportunities for those players to engage in celebration in the NBA, for example, with slam dunks, you get to feel that, he said. We also see that 45% of the audience has household income above $100K/year, and a whopping 2/3 have a college or post-graduate degree. The results of the recent kneeling poll indicates NFL fans are split evenly about whether kneeling is acceptable, and a June. ESPN+, meanwhile, will stream 350 regional broadcasts nationally, giving fans a chance to watch their favorite teams even outside their television markets.
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