Which of the following is considered an internal factor that may influence the determination of media strategy? 6. Lack of permanence However, the ad created by its creative team was way larger than the normal page size specified by the magazine publisher. Although not a category of newspapers per se, _____ are valuable to advertisers that want to use a newspaper yet get four-color reproduction quality in their ads. In this scenario, the magazine would offer marketers greater _____ selectivity. _____ is a system that was created in 1984 to make newspaper advertising rates comparable to other media that sell space and time in systemized units. ch 12 quiz.docx - 150/200 chapter 12 1. The NsDaily, a B. This scenario depicts the use of _____. A. D. secondary subscriber. In this scenario, The NsDaily is offering: a. an ROP rate b. an open rate c. a combination rate d. a flat rate e. a preferred position rate, While on a flight . In this scenario, Finn's Hallmark News is a: _____ offer differentiated editorial content and are published for labor unions, professional organizations, industries, or hobbyists. This ad is an example of a(n): DigiSafe Inc. makes security systems for computer networks. 38.Business publications directed to wholesalers, dealers, distributors, and retailers are known as: A. special-interest consumer magazines. They offer better reproductive quality than magazines. B. Lack of prestige Moreover, the Covid-19 outbreak made the world more conscious of health. Which of the following is true of newspapers as an advertising medium? D. Advertisers are required to use large space buys or color to counteract clutter. b. work with only the seller's broker for 30 days It states that magazines that have a higher than 50-50 ratio between ads and content are not eligible to be counted as a paid circulation. D. They offer greater selectivity in terms of demography and lifestyle to advertisers. B. bleed page. d. Renowned motorcycle manufacturers C. the selectivity of magazines. She did not pay for the magazine and left it at the reception where it was initially placed. B. limited frequency. Determine cost of goods sold during the period under a periodic inventory system using (a) the FIFO method, (b) the LIFO method, and (c) the average-cost method. The New Jersey Concord is a magazine that targets the members of various law enforcement agencies in the state of New York. C. Lower costs E. heavy card stock. C. magazine supplements C. The publication must have 70 percent or more paid circulation. When publications fix advertising rates based on a set average circulation figure that is nearly always below the actual circulation delivered by a given issue but carries no guarantee, they are using: Which of the following is true of the "50 percent rule"? E. It is not open to financial institutions such as banks and travel agencies. B) alternative marketing programs are on the rise. B. E. behavioral. A. 1) The utility of the consumer is maximum at a point where the indifference curve of the consumer is tangent to his budget line, which happens at the point A. They create lower customer receptivity. C. gatefold. Chapter 5 Flashcards | Quizlet E. the pass-along readership offered. A. split-run As part of her preparation for developing a creative strategy, Tiffany reviews some studies conducted on the overall fitness and exercise market, as well as a report on the changing roles of women in society. C. printaculars. E. special-audience newspapers. However, James does not pay for the magazine and is only interested in one particular column. B. D. they want to communicate customized information to magazine readers. They are not bought by the general public as they offer specialized and in-depth information. Which of the following distinct positive features of magazines is the company trying to utilize in this scenario? Newspapers generally offer more _____ than any other medium except direct mail. Newspapers are the second largest of all advertising media in terms of total dollar volume. B. a lack of reader interest and involvement. C. Preprinted insert CL Inc. runs a series of product ads in a popular magazine. B. create high reproduction quality ads. A. A. the ability to offer specialized services such as selective binding, ink-jet imaging, and split runs. C. are not used enough to be considered a separate advertising category. E. Low publication prestige, Which of the following is one of the disadvantages associated with the use of magazines as an advertising medium? D. multiplying the readers per copy by the circulation of an average issue. Newspapers are primarily a local advertising medium for retail businesses but are also used by large national advertisers. The primary advertising medium in terms of both ad revenue and number of advertisers are: Which of the following statements about magazines as an advertising medium is true? You'll get a detailed solution from a subject matter expert that helps you learn core concepts. The accounting records of Tuel Electronics show the following data. A. D. newspaper supplement. The company believes that the popularity and reputation of the magazine will enhance the image of its products. C. overscans. Which of the following is true of newspaper advertisements? E. They typically offer limited selectivity. 15 Types of Magazines to Start Online in 2022 (+How to Create) B. guaranteed readership. B. A. historically farms were not perceived as businesses. E. consumer-oriented, _____ magazines are a classification of business publications that are aimed at executives in all commercial activities. E. day-after-recall. Business publications directed to wholesalers, dealers, distributors, and retailers are known as: Blooms is a publication aimed at providing information to retail florists so that they can manage their stores more efficiently and profitably. E. identify potential target markets. B. Ink-jet imaging They do not sell goods that are sold in business markets. A) it elicits cognitive and behavioral motivations simultaneously B) the firm is trying to minimize brand dilution C) consumers are processing advertising in a detailed, analytical mode D) it elicits affective motivation, followed by cognitive motivation E) the advertising message uses negative fear appeals. Newspapers offer less geographic selectivity than most other media. With reference to the types of readership, which of the following does this scenario illustrate? The firm uses the effective interest method to amortize the discount. Which of the following is likely to be true of the product class and the product? E. Lack of reader involvement. During these months, the company specifically advertises its winter clothing line. D. Digital imaging A company's goal to reach 50 percent of the target audience at least three times over a period of one year in order to create awareness is an example of: Warm Weave Inc., a manufacturer of woolen garments, spends heavily on advertising during the months of December, January, and February. Gatefolds, bleed pages, inserts, and creative space buys are ways of increasing: The use of a third page that folds out to create an extra-large advertising spread in a magazine is called a(n): The second cover of MagAuto opens up into a third page, which gives it an extra-large spread. The marginal rate of substitution at point B and point A are equal because they are on the same budget line. Which of the following is true of magazine advertising? C. They generally have a long life span. E. SAU. E. businesses do not have agricultural interests. Reach D. result in horizontal promotional conflict among advertisers. E. They typically have a long life-span. D. principal-circulation Selective binding and ink-jet imaging make it possible for magazines to offer: It tends to extend the prestige associated with the magazine to the product. It is difficult to translate sales goals into communications objectives. b. selective binding Verified answer. Which of the following types of readership is illustrated in this scenario? E. gatefold advertising. A. ink-jet binding MKTG373 - Chapter 12 Flashcards | Quizlet A. : Purely as a medium of advertisement, the magazine offers manufacturers of guns and bulletproof vests greater: A. business publications. Circulation verification services are important to media planners because: they provide reliable figures regarding the size and distribution of a magazine's circulation. This scenario is an illustration of a: Advertising creative personnel tend to be: The job of the creative team is challenging because: Why are models of the creative process valuable to those working in the creative area of advertising? _____ is a computerized production process that enables magazines to send different editorial or advertising messages to groups of subscribers within the same issue of a publication. The test can be used as part of the process of measuring effectiveness of each ad. is considered to be an inefficient way to build frequency. D. is the most popular method for obtaining greater reach. D. Limitations in pass-along readership A. E. larger reach. B. A company that manufactures paintball equipment might prefer to advertise in specialized publications rather than newspapers due to: D. farming is considered as a community service occupation. D. geographic reach. Which of the following is true of magazine advertising? In participations, advertisers have little control over the placement of ads. a. The agency has just been hired to develop a promotional campaign for a company that produces exercise videos for women. A. A. C. local advertising rates. E. Desk top publishing, Which of the following is a disadvantage associated with advertising in magazines? It involves determining how the message strategy will be executed. E. Pass-along circulation, _____ figures represent the number of individuals who receive a magazine publication through either subscription or store purchase. C. They are sold only through circulation. A. they are generally the only health care information providers. A. trade newspaper. A. _____ is a system that was created in 1984 to make newspaper advertising rates comparable to other media that sell space and time in systemized units. Which of the following is true of newspaper advertisements? _____ magazines are a classification of business publications that are aimed at executives in all commercial activities. D. overruns B. A. flat Which of the following advantages of magazines as an advertising medium is demonstrated in the way O'Brian's uses this publication? 1. C. Thin penetration of households This scenario is an illustration of a: alter the appearance and feel of a magazine and a reader's relationship to it. C. Business \end{array} E. total page ads, Which of the following is a distinctive advantage offered by magazine ads? Which of the following statements describes an advantage inherent in the flighting method of scheduling? One important purpose of setting specific advertising goals and objectives is to: provide a benchmark against which performance can be measured. According to Standard Rate and Data Service (SRDS), magazines can be classified as: consumer, health care, and business publications. The column inch Raiment is using _____ to attract readers' attention. d. work with only that agent. Which of the following statements about the length of television commercials is true? \text{Total stockholders' equity:}&&\quad\text{Preceding year}&2,007\\ Employment, automotive, and real estate ads are the three major categories of _____ advertising. Which of the following is true of local display advertising? A. both I and II only 11. When advertisers buy newspaper space based on combination rates, it means the advertiser gets no discount for quantity or repeated space buys. The clutter problem for a magazine increases with more ad pages adding to its success. A. special-interest consumer magazines. C. trade magazines. Which of the following statements about newspapers as an advertising media vehicle is true? National advertisers in the automotive, tobacco, and pharmaceutical fields are liable to: C. Absence of consumer receptivity to ads b. bleed units While on a flight from San Francisco to New York City, James read several magazines offered by the airline. Circulation verification services are important to media planners because: True. B. Which of the following statements about newspapers as an advertising medium is true? chp 15 test 3 Flashcards | Chegg.com If a promoter of a boxing match wants to place an ad in the sports section of a newspaper, the promoter is likely to pay a(n) _____ rate. Which of the following is a characteristic of magazine ads? Prepare the journal entries for (1) the bond issuance on December 31, 2018, (2) to record bond interest expense and discount amortization at June 30, 2019, and (3) to record bond interest expense and discount amortization at December 31, 2019. Pluto Inc. is planning to run an ad in a weekly newspaper. She sold the stock at$39.94 per share and paid a $39.95 sales commission. Commercials became shorter because advertisers turned to shorter spots as a way of controlling their media costs. D. Special-audience newspapers D. Creative flexibility 16. _____ are often referred to as high-involvement media because they generally require some attention and effort on the part of the consumer to process the information that they provide. C. insert B. In the social consumer decision journey, which of the following objectives deals with marketers reacting to specific issues regarding the product or brand at a personal level? E. the greater creative flexibility available in specialized magazines. Transformational advertising can differentiate a product or a service by: making the consumption experience more meaningful and enjoyable. b. printaculars b. B. Which of the following is true of magazine advertising? It offers relatively lower reach and frequency than other media. B. greater flexibility. E. reproduction. (Round unit cost to three decimal places. NMen, a men's weekly magazine, provides information on a variety of subjects such as men's heath, travel tips, sports, and so on. E. Clutter. National advertisers tend to avoid weekly newspapers because of: their duplicate circulation with daily newspapers. Marginal rate of substitution at a point of the indiffe, 10 Hamburgers (per week) B 6 4 2 0 2 4 6 8 10 12 Magazines (per wook) In the above figure, which of the following statements is TRUE? Which of the following statements best describes the relationship between marketing and communications objectives? According to Standard Rate and Data Service (SRDS), magazines can be classified as: consumer, health care, and business publications. Basic rates quoted by a newspaper that call for an ad to be placed on any page or in any position desired by the paper are known as _____ rates. Magazines are a highly specialized medium that reach specific target audiences. E. subtracting the pass-along readership number from the total readership count. E. total reader. Which of the following is true of newspapers as an advertising medium? C. flat A _____ appeal is used when the advertiser makes either a direct or an indirect comparison to another brand and usually claims superiority on one or more attributes. a. an insert D. More creative advertising options are available for magazines than those available for television advertising, implying that magazine ads are more interesting. C. farm magazines are a hybrid of consumer and business magazines. They are usually printed in alternate copies of a specific magazine. D. It states that copies sold at greater than 50 percent of the value of its production cost cannot be counted as paid circulation. C. Cross-media running C. Limited selectivity A. general business With respect to the given scenario, Bedazzle Cosmetics bought the commercial space during the _____ market. A. regional editions of general-interest magazines. A. gatefolds This ad is an example of a(n): B. multiplying the total readership by the average pass-along readership number. A. Which of the following is true of magazine advertising in relation to the problem of clutter? A. daily newspapers Raiment Inc. manufactures sewing machines. E. They are not suitable for reaching a specific target market. Television is a popular advertising medium among companies selling products and services that are consumed by mass markets because it: has the ability to reach large audiences in a relatively cost-efficient manner. E. Print networks. Higher reproduction quality Display advertising 34. C. selective binding. B. bleed page. \text{Proceeds from issuance} &&\text{Net sales:}&\\ Magazine advertisements that extend to the end of a page rather than leaving a margin around the ad are called: Buying ad space in regional editions of national magazines: can reduce an advertiser's cost per thousand for reaching desired audiences. Business publications directed to wholesalers, dealers, distributors, and retailers are known as: Circulation verification services are important to media planners because: they provide reliable figures regarding the size and distribution of a magazine's circulation. Syndicated shows are often aired during an undesirable time period. Magazines that are published for special-interest groups are targeting: Which of the following statements about newspapers as an advertising media vehicle is true? Weekly newspapers usually do not cover national and world news. C. maximum coverage ad. The publication must have 70 percent or more paid circulation. Traditionally, newspaper advertising space for national advertisers has been sold according to the: B. pass-along subscriber. A. One ad contained an image of a popular female celebrity while the other contained a lesser-known model on the front cover. In this scenario, Pluto is using _____. These individuals would be willing to pay over $200 for a good pair of running shoes. Split running b. It offers a fingerprint recognition program to its users. D. Selective binding Which of the following is true of the "50 percent rule"? When publications fix advertising rates based on a set average circulation figure that is nearly always below the actual circulation delivered by a given issue but carries no guarantee, they are using: A. their limited pass-along readership. Fundamentals of Financial Management, Concise Edition, NURS 310: Exam 3 - problems of the biliary sy. They offer several valuable specialized services to advertisers. A. ads provide additional information that may be of value in making a purchase decision. A. A. A. the wider reach of specialized publications. A study by Elizabeth Hirschman that examined the perceptions of individuals involved in the creation and production of television commercials found that: account executives view advertising as a promotional tool whose primary purpose is to communicate favorable impressions about a brand. C. Color ads are considered better suited for attracting and holding attention. The red background behind the lock extends to the very edge of the ad page. D. flat rate C. die-cut. Health care publications targeted at specific streams such as dental, medical and surgical, nursing, biotechnological sciences, and hospital administration are classified as: Advertisers create emotional advertising appeals by using: Which of the following is an advertising execution approach designed to illustrate key advantages of a product by showing it in actual use? A. A. ancillary circulation rates. D. circulation. Total circulation They do not focus on news and recent events. Chapter 12: Test 2 Flashcards | Quizlet B. guaranteed circulation C. pass-along circulation rate scale. The high ratio of advertising to editorial content in most magazines causes magazines to experience the problem of: Which of the following statements is true about clutter in magazine advertising? REQUIRED E. is known as split running. Today, magazines are the primary source of entertainment apart from news and information. c. an insert Health Magazines. A. Clutter makes it easy for an advertiser to gain readers' attention and draw them into an ad. Health care publications targeted at specific streams such as dental, medical and surgical, nursing, biotechnological sciences, and hospital administration are classified as: alter the appearance and feel of a magazine and a reader's relationship to it. d. digital stock card Irrespective of the size and nature of the ad, the newspaper does not change the rate. The coarse paper stock used in printing most newspapers leads to: Which of the following is a disadvantage of syndication? Trade Which of the following is a disadvantage associated with advertising in magazines? d. card stocks High selectivity true. \text{Payment of long-term debt}&\$17,075&\text{Dividends paid}&\$205\\ A. gatefold. Tiffany is the creative director of an ad agency. To make newspapers more comparable to other media that sell space and time, the newspaper industry uses _____ to determine advertising rates. To help plan his vacation, O'Brian consults all of the past issues of Scend magazine, a publication on adventure sports destinations. the postal act of 1879 increased literacy and reduced cover prices, and __ fueled the booming interest in mass circulation magazines after the civil war. Chapter 10- Final Flashcards | Chegg.com O 1 of a hamburger per magazine. Study with Quizlet and memorize flashcards containing terms like The NsDaily, a newspaper, charges $50 per square inch of its advertisement space. Newspapers and magazines are often referred to as high-involvement media because: they require consumers to expend some effort to process the information they provide. D. bleed page They typically originate in small towns or suburbs. C. The number of ads in magazines is much fewer than that of television, so consumers are not bothered by advertising clutter. Communications objectives are derived from marketing objectives. Which of the following disadvantages of newspapers as an advertising medium should Pluto Inc. consider? Which of the following is true of magazine advertising? The typical consumer magazine distributes far more copies through newsstand sales than through subscriptions. Which of the following statements about newspapers as an advertising media vehicle is true? In a(n) _____ scheduling method, a regular pattern of advertising is developed without gaps or nonadvertising periods on an ongoing basis without regard for seasonality. These individuals would be willing to pay over $200 for a good pair of running shoes. _____ is the number of magazine copies distributed to original subscribers or purchasers. A. Economics questions and answers. D. Special-audience d. Distribution. Which of the following statements about magazines as an advertising medium is true? Which of the following is a primary advantage of magazines? In this scenario, Lily is considered to be a(n): What behavior is encouraged by having a repatriation tax holiday? E. overrun fold. D. stock card fold. Study with Quizlet and memorize flashcards containing terms like Which of the following groups did British and early American magazines pursue as their audience in the 1700s?, Why was there a boom in the number of American magazines in the mid-1800s?, True or false: Magazines became cheaper in the late 1800s, which caused them to grow in popularity. D. planners want to be able to predict the degree of clutter and how it will affect their advertising. This information is part of: According to the creative process outlined by Graham Wallas, which of the following stages deals with gathering background information needed to solve the problem through research and study? Poor reproduction quality D. industrial The marginal rate of substitution at point B and point A are equal because they are on the same budget line. It is primarily used by supermarkets and departmental stores. C. general business magazines. Consumers are generally receptive to advertising in magazines because: ads provide additional information that may be of value in making a purchase decision. C. lifestyle C. greater selectivity. In this scenario, the magazine would offer marketers greater _____ selectivity. Newspapers targeted at various religious groups compose a large class of: c. space units JLMC 101 Test 3-Chapter 9 Flashcards | Chegg.com Which of the following statements is true about newspaper supplements?
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